Identifying an insight is critical to success. However, insights are only half the battle. My role as your market research partner is to turn those insights into action, and to drive that learning as far across your organization as possible.
What is the “So What?”
Identifying the action to be taken is fundamental to successful insight development.
I believe a great researcher starts with the end in mind, ensuring the work is designed to take the best, smartest action.
Get your organization to care
Sharing the research is boring. Sharing the story drives empathy and personifies the problem…and solution.
I believe sharing the data and insights in manner that gains consensus across the organization is paramount to a good return on research investment
Get your leadership to listen
Use politics to our advantage. Understanding organization “hot buttons” allows the research and insights to be shared in a more impactful way.
I believe in sharing insights so they are easily heard, and can be easily inserted into strategic conversations at the leadership level.