Strategy

  • Landscape assessment
  • Whitespace exploration
  • Portfolio optimization
  • Long-term trend identification
  • Expansion/acquisition analysis
  • competitive intelligence

Innovation

  • End-to-end proposition development
  • Brand creation & strategy
  • ideation sessions
  • Front-end platform development
  • Consumer Targeting and segmentation

Base business

  • Annual growth plans development
  • Brand Health Assessments
  • New Item success
  • Digital/Social media habits and practices
  • Advertising and Trade Effectiveness

go to market

  • Channel/ shopper strategy
  • Go-to-market strategy
  • Shelf-back packaging development
  • Shelving, merchandising and pricing strategy
  • Shopper insights