My role as a market research consultant is to be your business partner, which means starting with the business question and desired outcome first, and designing the appropriate research methodology second.
Whenever possible, we will start a recommendation with understanding existing, or cost-neutral, secondary data to increase the efficiency of any learning plan. Likely, the optimal learning plan will blend several approaches into one cohesive learning strategy, with options to meet the risk profile and timeline constraints of the project.
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Secondary Research
- Market Dynamics: Scanning sales/volume/distribution data
- Shopper behavior, homescan/household panel data
- Industry data (ex: Mintel, Forrester, Simmons)
- Opportunity Analysis and Landscape Assessments
- Trend data (ex: Mintel, Trend Hunter)
Quantitative Research
- Concept testing and forecasting
- Foundational Learning (eg, habits and practices, attitude and usage)
- Product Testing & in-home use
- Packaging testing
- Marketing Mix (matched market and annual ROI analysis)
- Neuroscience based research
- Ad-hoc, quick turn survey research
Qualitative Research
- Facility-based (ex: Focus Groups, consumer connects)
- In-context: (ex: Ethnography, shop-a-longs)
- Remote-based (ex: online or smartphone-based)
- Moderating Services